Chinese Marketing
Whether you're a corporation looking to adapt and target your branding, marketing, and advertising for Chinese markets, or an agency working toward these goals on a client's behalf, ANGEL's China marketing solutions help ensure maximum impact for your efforts. Winning takes communicating and managing more effectively across linguistic and cultural barriers than your competition. From market entry through product launch and on-going execution, ANGEL helps corporation define and deliver on strategies for managing communications, engaging customers, and going to China market across borders better and faster.
ANGEL knows Chinese communications both in theory and in practice. We work from the executive suite to the front lines, defining communication approaches that expedite your time-to-market, more effectively integrate Chinese teams, and enrich brand engagement both internally and externally, whether you need help choosing the right product name, investing in a Chinese CSR program, or writing a one-off memo.
Significant time and energy goes into producing your source-language copy and creative – make sure you don't shortchange your global efforts by settling for straight translation.
Through the use of expert copywriting and marketing linguists, and the implementation of technology tools to help streamline processes, ANGEL helps create efficiencies across the entire campaign lifecycle. Furthermore, all projects are completed under our independently certified quality management system, ensuring highly accurate and culturally appropriate deliverables—every time.
AN AGENCY- STYLE APPROACH
Cultural Consulting
Hours of thought go into selecting every tiny element of a campaign—the finest details can often make the difference between success and failure. When international markets are involved, cultural nuances can be too numerous to track, and the full creative process needs to be replicated in each market. ANGEL's cultural consultants possess or gather current, reliable, and insightful information about your concept(s), your target market, and how to best adapt existing copy or to create original copy/creative that will produce the desired result. With ANGEL working for you, your executive and strategic teams will have the necessary information to make intelligent business and marketing decisions.
Meet your multilingual challenges:
Brand Management
Any organization's most valuable asset is its brand. Properly managed, a brand evokes a certain set of thoughts, impressions, emotions, and assumptions about your product or service that can lead to sales, fame, engagement, and loyalty. Brand perceptions vary from market to market, and ANGEL approaches China audience as an independent brand study. With decades of expertise helping organizations of all sizes and statures manage their brand reputation across Chinese markets; ANGEL has a proven record of delivering results. Whether your brand is established and conservative, growing and edgy, or somewhere in between, ANGEL can assemble the proper global brand management resources to ensure your image is properly conveyed in China market.
Name Testing
There are few decisions more important than what you choose to name your product, service, or company. And while it would be convenient if this name was equally meaningful and impactful in China markets, the truth is that history is full of cases where a name's meaning and connotation simply did not translate effectively from one language to another. Or worse, where a name may have had an alternate meaning that was damaging or embarrassing. ANGEL offers full agency-style name testing services involving expert marketing professionals in-Chinese, in-China, and in-market, as well as focus groups and research teams to ensure that your international marketing efforts are built on a powerful and culturally appropriate name, such as "高露洁" (Colgate),"可口可乐"(Coca Cola),"家乐福"(Carrefour) and "帮宝适"(Pampers).
Image Consultation
A picture can say a thousand words, and when that picture reached China market, trust ANGEL to help guarantee that you are conveying your intended message. ANGEL's cultural consultants take great care in choosing the perfect image(s) for your multilingual campaigns and collateral. Whether using stock photography, digital art, charts, diagrams, or other graphical elements, ensuring the proper subjects, models, and colors can mean the difference between success and failure.