Consumer & Brands · 2020

Alexander Wang (Shanghai)Consumer Brands Translation Case Study

Brand documentation.

LanguagesEnglish ⇄ Chinese

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PROJECT SUMMARY

Alexander Wang (Shanghai)

Document scope: Brand documentation.
Languages: English ⇄ Chinese
Record period: 2020

Summary of the published project record, not a client document.

FILE SCOPE

Brand documentation across English and Chinese

The 2020 Alexander Wang (Shanghai) record covers brand documentation in both English-to-Chinese and Chinese-to-English directions for the Shanghai operation of an international fashion brand.

PUBLISHED PROJECT EVIDENCE

What this project establishes

Client: Alexander Wang (Shanghai)
Recorded languages: English ⇄ Chinese
Record period: 2020

The record establishes the client operation, year, brand-document category and bidirectional language scope. It does not identify a particular campaign, website, product catalogue or publication outcome.

FOR A COMPARABLE PROJECT

Turn the file scope into a delivery brief

Use these checkpoints for your new files; confirm the review level, deliverables and acceptance criteria in the quotation.

01
Identify the channel and actual source
For your new Chinese request, list the files, source language, intended readers and channel. Identify approved Chinese material that should be reused rather than translated again.
02
Agree brand names and wording decisions
Provide approved brand and product names, tone references and any required Chinese terminology. Separate protected names from translatable copy and name the brand contact who resolves wording questions.
03
Define a reviewable return set
Specify Simplified or Traditional Chinese and the market, file format and in-context review needs. Agree the Chinese reviewer, feedback round and return files before confirming the scope.

CONTINUE WITH YOUR FILES